A global multi-specialist sports brand catering to beginners and top athletes, Decathlon is an innovative maker of sporting goods for all skills. With more than 100,000 teammates and 1,700 stores worldwide, Decathlon and its teams have been working ever since 1976 to fulfil an ongoing ambition : Move people through the wonders of sport, to help them be healthier and happier in a sustainable future.

Decathlon UK

A global multi-specialist sports brand catering to beginners and top athletes, Decathlon is an innovative maker of sporting goods for all skills...

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Decathlon unveils its extensive head-to-toe collection for the 2026 snow season

Explore without limits, whatever the conditions

This winter, Decathlon invites skiers, snowboarders and mountain adventurers to embrace the slopes with confidence through its brand-new range of high-performance gear. Designed and tested in the heart of the French Alps, at the foot of Mont Blanc in Chamonix - an iconic winter sports destination and past host of the Winter Olympics - the collection blends innovation, protection and style so that everyone can explore without limits, whatever the conditions.

Engineered for versatility, stability and cushioning, the new Energy+ (£49.99) leads Decathlon’s latest training footwear line-up, joined by the all-rounder Energy (£39.99).

Decathlon launches Energy+ and Energy training shoes – versatile, high-performance footwear at unbeatable value

Decathlon has today unveiled its new Energy+ (£49.99) and Energy (£39.99) training shoes, created to meet the demands of modern hybrid workouts. Designed by Decathlon’s in-house R&D team, the range brings stability, cushioning, and versatility together at accessible price points.

The Ultimate Record-Breaking Shoe for Elite Athletes

KIPRUN releases the KIPSTORM LAB 

KIPRUN is proud to announce the public availability of the KIPSTORM LAB, a revolutionary carbon plated shoe presented in April under the naming KD900X LAB. Crafted with new cutting-edge technology, the KIPSTORM LAB is the lightest and most dynamic shoe ever created by KIPRUN, making it the ultimate record-breaking tool.

Elena Pecos has been CEO of Decathlon Ireland since 2023 and will now lead the UK too Romain Gravigny announced as new COO for UK & Ireland.

Decathlon announces new leadership structure for UK & Ireland

Decathlon has announced a new leadership structure for its UK & Ireland business, with Elena Pecos appointed as Chief Executive Officer and Romain Gravigny as Chief Operating Officer. Pecos will take over from Eric Mazillier, marking the start of a new chapter as the two territories officially combine operations under one leadership team.

Decathlon launches ‘Blue Product’ range with over 200 essential items from just £1.99.

Back to School, Back to Sport. 

New range includes backpacks, trainers, base layers, goggles and more to prepare kids for their return to school.

DECATHLON UK'S STRATEGIC INVESTMENTS DELIVER STRONG H2 2024 REBOUND

London, UK. July 11th, 2025

London, UK. Decathlon UK today announces its strategic report for the financial year ending 31st December 2024. The report highlights a period of significant investment and accelerated transformation, all aimed at enhancing customer experience and adapting to evolving retail behaviours.

Give Your Old Cricket Gear a New Innings.

Decathlon | Spencer Cricket Club

Decathlon UK are pleased to help launch the Circular Cricket Gear Hub: a new circular initiative with Spencer Cricket Club and Professor Martin Charter, Director of The Centre for Sustainable Design, aimed at making better use of resources within the local cricket community.

Decathlon Launches New Pilates and Yoga Collection Ahead of International Yoga Day

Go With the Flow

New seamless, stretchy and stylish items are perfect for all workouts ad Decathlon launches a month of wellness, beginning with International Yoga Day on 21 June.

Decathlon UK Launches Biggest Ever, Summer-long Tent Pledge – Take The Pledge. Bring It Back. Get Rewarded.

No Tent Left Behind 2025

10th June, 2025. Decathlon UK today announces the highly anticipated return and expansion of its Summer Tent Pledge for 2025. Launching this June to coincide with the start of the festival season, and running as a nationwide, season-long initiative until September 14th, this year’s pledge takes Decathlon's commitment to circularity and ending tent waste – whether from festivals, campsites, or wild camping spots – to a new level by including every single Decathlon brand tent across both the popular Quechua and Simond ranges.

Late Bloomers Collection

From elite, to the street 💐

With the new Late Bloomers collection, DECATHLON revisits its tennis and golf archives in an urban, modern and accessible style. Everyone is invited to play... and above all, to rewrite the rules.