DECATHLON x WORLD CLEANUP DAY 2024
Decathlon to reward customers with discounted sports gear for cleaning their local area.
September 17, 2024
- Customers can receive up to 50% off rental bikes, paddleboards, camping gear and more by collecting rubbish this September
- Decathlon is an official partner of World Cleanup Day and aims to collect over 5,000 pieces of rubbish in partnership with UK environmental non-profit Planet Patrol over a two week period
- A Pop Up FREE Rentals for Rubbish shop will visit London on Saturday 21st in Poplar, East London
In celebration of World Cleanup Day, newly recognised on the UN Calendar of International Days in 2024, taking place this year on Friday, September 20, Decathlon has launched its ‘Rentals for Rubbish’ initiative. A program that will reward customers for cleaning up their local areas by offering up to 50% off rentals on a range of sports equipment, including bikes, paddleboards, and camping gear.
Participants are encouraged to collect litter in their local areas and then record their findings in the free Planet Patrol App, then dispose of it responsibly at home or through local recycling facilities. The more litter collected, the greater the discount on rental gear achieved, with 10 pieces of litter earning a 10% discount and the maximum discount capped at 50%.
Planet Patrol App: https://planetpatrol.co/download-the-app/
The initiative launches alongside World Cleanup Day 2024 and aims to inspire people to actively participate in caring for our shared environment. As an official partner of World Cleanup Day, Decathlon hopes to collect 5,000 pieces of litter within a two week period, encouraging communities across the UK to work together toward a cleaner planet.
To further celebrate the occasion, Decathlon will also host a special pop-up event on Saturday 21st September in London. Allowing customers to rent equipment for FREE in exchange for rubbish they’ve collected. We’re asking for a small refundable deposit of £5 to secure a space on one of our water based cleanup sessions. Attendees can choose to be refunded or donate the proceeds to Planet Patrol, a non-profit organisation focused on environmental action and data collection, particularly the protection of the UK’s waterways and blue spaces.
Sustainability and Circularity is at the heart of Decathlon’s UK business, as demonstrated through the ‘Rentals for Rubbish’ initiative, which builds on the brand’s commitment to making sports more accessible and consumption heavy. In addition to their rental services, Decathlon offers repair, buyback and Second Life programs, extending the lifespan of their products and reducing waste.
"World Cleanup Day is about fostering a cleaner, healthier planet for people to enjoy living in and exploring. Sustainability is at the heart of Decathlon which is why we are proud to support this year’s event with the launch of our ‘Rentals for Rubbish’ store. By participating in rubbish collection, people are actively helping to clean up their local environments, and we want to thank them for their efforts by rewarding them with vouchers for rental sports equipment. Together, we can inspire change, promote sustainability, and encourage everyone to discover the wonders of sport." Becky Lillico, Sustainability Project Manager at Decathlon UK
“We’re delighted to be partnering with Decathlon for World Cleanup Day 2024. Decathlon's mission is to collect, remove and upload 5,000 pieces of litter in the Planet Patrol app over two weeks, creating opportunities for people across the UK to get outside and be active, whilst helping protect our planet from the harmful effects of litter pollution.” Lizzie Carr, founder of Planet Patrol
For more information about Decathlon’s sustainable commitments and support for World Cleanup Day, please visit: https://www.decathlon.co.uk/c/lp/world-cleanup-day-decathlon_0d407dfc-c8f0-4bc2-93a6-16ed14251858
About Decathlon Rentals
Decathlon Rentals was launched in the UK in 2021 with the aim of making sports more accessible to people by allowing them to try out new activities at a fraction of the retail price. For example, electric mountain bikes, which can cost up to to £2,000 buy, are available to rent for just £45 per day. This makes it easier for people to explore different sports for a day or longer without having to make a significant financial commitment upfront.
In addition to bikes, Decathlon Rentals offers a wide range of other sporting equipment for rent, including kayaks, tennis racquets, stand-up paddleboards, camping kit, and skiwear. Meaning that there is something for everyone, regardless of their interests or experience level.
For more information on Decathlon Rentals, visit: https://rb.gy/hambcx
About Decathlon
DECATHLON is the world’s largest sporting goods retailer, with over 1,700 stores and 105,000 teammates in more than 70 countries. With its integrated business model, DECATHLON specialises in the creation and production of innovative sporting goods designed to delight and move people through the wonders of sport all around the world.
About Planet Patrol
Planet Patrol is an environmental non-profit leading a global movement to protect and restore our waterways.
Founded by world-record paddleboarder and environmental campaigner Lizzie Carr MBE, Planet Patrol harnesses the collective efforts of individuals, empowering them to contribute to scientific research and environmental monitoring on issues such as litter and water quality.
Since 2016, more than 50,000 volunteers have removed over half a million pieces of litter from nature and gathered environmental data on water quality across 95 countries worldwide, with all findings recorded in the Planet Patrol app.
Planet Patrol’s efforts are uncovering insights to accelerate solutions whilst galvanising public engagement, awareness, and advocacy. By democratising environmental data and making it more accessible and inclusive, it is enabling passionate communities to drive positive, lasting change.
The app can be found on the App Store and Google Play,
To get involved visit planetpatrol.co
Follow @onplanetpatrol on social media
About World Cleanup Day
Since 2018, World Cleanup Day has become the biggest civic movement in human history, uniting 211 countries and territories – which includes 95% of UN-listed countries – across the world, and 91 million volunteers, equal to 1.1% of global population – all striving to create a cleaner planet.
We are a unifying movement that transcends borders, cultural differences, and even conflicts.
On one single day each year, volunteers and partners worldwide come together, to raise awareness of the global mismanaged waste crisis.
